Seller's Guide
Planning to Sell Your Home?
Hi, I'm Colleen
and I believe in home.
Home is more than just a physical space. It’s where you’ve created countless memories, shared moments with loved ones, and where you feel most comfortable.
When it comes time to sell your home and begin a new chapter, the process can often feel overwhelming. Selling a home can be an emotional journey, and it’s understandable to feel apprehensive.
Rest assured that together, we can help you navigate the process with ease. We’ll outline everything that needs to be done and create a plan together, so you don’t have to do any of the heavy lifting.
From staging your home, to finding the right buyers, negotiating the best terms for you & creating a smooth close, this booklet will be your guide.
WHY HIRE ME AS YOUR REAL ESTATE ADVISOR?
Top Producer: As a proven top producer, I deliver results by consistently exceeding client expectations and closing successful transactions.
Luxury Expertise: With a strong track record in the luxury market, I specialize in high performance sales, ensuring exceptional service for discerning buyers and sellers.
Access to Off-Market Opportunities: I provide exclusive access to off-market and quietly listed properties, giving you a competitive edge in finding the perfect home.
Market Expertise: My deep understanding of local market trends ensures you make informed decisions, whether buying or selling.
Skilled Negotiation: I excel at crafting winning strategies and securing the best terms for my clients.
Comprehensive Support: From start to finish, I guide you through the process with transparency, professionalism, and a commitment to your goals.
Hiring me means partnering with a trusted expert dedicated to delivering outstanding results tailored to your unique needs.
Knowing the Market and Pricing it Right
THE HOME LISTING PROCESS:
Your Guide to Success
As your trusted listing agent, I’ll guide you step-by-step to ensure a smooth and rewarding sale:
1. Consultation: We’ll discuss your goals, timeline, and any home improvements to maximize value.
2. Pricing Strategy: Using market data, I’ll determine the best price to attract buyers and maximize your return.
3. Home Preparation: I’ll recommend staging tips and coordinate professional photography to showcase your home.
4. Marketing Plan: Your property will be promoted through online platforms, social media, and my extensive network to reach the right buyers.
5. Showings: I’ll coordinate showings and provide feedback to keep you informed throughout the process.
6. Negotiation: I’ll skillfully handle offers, ensuring you get the best terms and highest price.
7. Closing: From inspections to paperwork, I’ll oversee every detail to ensure a smooth closing.
With a proactive approach and proven strategies, I’ll help you achieve the best possible outcome for your home sale. Let’s get started!
YOUR PERSONALIZED LISTING CONSULTATION
During our listing consultation, we’ll discuss your goals, timeline, and how to best prepare your home to make a strong first impression. A crucial part of this process is setting the right price. Using a comprehensive market analysis and insights into local trends, I’ll recommend a competitive listing price that attracts buyers and maximizes your home’s value.
Why Pricing Matters
Setting the right price is critical to your success. Pricing too high can deter buyers, leading to fewer showings and prolonged time on the market. Homes that sit unsold for an extended period often require price reductions, which can make buyers wonder if something is wrong with the property. This can ultimately result in a lower final sale price than if the home had been priced competitively from the start. By pricing strategically from the beginning, we create a sense of urgency among buyers, increase interest, and position your home to sell quickly and for the best possible price.
A few things to think about before we meet… What is your moving timeline?What do you hope to net from your home sale? What concerns do you have about listing or buying? Write these things down before we meet so we can talk through all the details!
-Colleen
Showcasing Your Property Around the World
Prepping The Home
Cleaning & prepping your home to sell can increase its value by 3%-5%
G O T O
M AR K E T
T I M E L I N E
Homes perform best when they go to market on Thursday. In order for your home to go to market on Thursday, all cleaning and photos need to be taken 1 week prior.
The photos and videos will then be edited and used to build the following marketing materials:
● Neighborhood direct mail pieces
● Social media posts & ads
● Open house materials
● Property blast materials
Going To Market
3 Step Marketing Process
Studies show that consumers need about 7 hours of engagement, with 11 touch points across at least 4 different platforms, to feel comfortable making a buying decision. This is why immersive marketing isn’t just a nice-to-have— it’s essential when bringing your home to market, ensuring buyers build familiarity and confidence with your property from every angle.
ONLINE DEBUT
LISTED TO SELL
The housing market has evolved—today, 95% of homebuyers use online resources, with 54% starting their search online. On average, buyers spend 10 weeks searching and viewing approximately 12 properties, making a strong digital presence essential to capturing their attention.
I maximize your home’s exposure by listing it on the MLS and syndicating to top platforms like Zillow, Trulia, and Realtor.com. Engaging video content highlights your home’s best features, shared across social media, while targeted Facebook and Google ads ensure your property reaches the right buyers at the right time.
With a strategic, tech-savvy approach, I’ll help your home stand out in today’s competitive market.
CONTINGEnCY PERIOD
In real estate, a “contingency” is a condition in the Agreement of Sale that must be met for the transaction to proceed. Buyers often include various contingencies in the contract to protect their interests. Once contingencies are resolved, only two steps remain before closing: the title search and transfer of ownership. By working with me and trusted industry experts, you’ll gain a clear understanding of these contingencies, know when they’re necessary, and be well-prepared to handle them smoothly when they come up.
Common Contingencies
1. Inspection – Most contracts have inspection contingencies. This is where the buyer is able to do their due-diligence on the property with a professional inspection.
2. Financing – Most contracts are also contingent on the buyer’s financing. We don’t accept offers unless we have the buyer’s pre-approval from a lender.
3. Appraisal – Inside the buyer’s financing there is often an appraisal contingency. This means the buyer’s financing is contingent upon the home appraising for the purchase price.
4. Home Sale – Some contracts are also contingent upon the buyer selling and closing on their current home. There will be additional paperwork and dates we abide by with this type of contingency.
CLOSING DAY
Closing day is the big moment—the final step in selling your home! On this day, all paperwork is signed, funds are transferred, and ownership officially changes hands. I’ll be there to guide you through every last detail, ensuring a smooth, stress-free experience so you can celebrate this milestone with confidence and excitement as you move on to what’s next. Congratulations!!!!
MY COMMITMENT TO YOU
Selling your home is about so much more than just getting the best price—it’s about moving forward with confidence and peace of mind. I’m here to guide you through each step, from the initial listing to the final handshake at closing. There may be a few bumps along the way, but I’ll be right by your side, offering honest advice, timely updates, and creative solutions to keep things on track. My goal is to make this process as smooth and rewarding as possible, so you can focus on the exciting next chapter ahead!
